As you have already grown accustomed throughout this 3 years since WineUp started shaping itself on the international wine market, we are again preparing an event which exceeds the norms of a simple wine fair . This year we are strongly associating with an ally we believe we were always affiliated with: Art in it’s purest form.
Between the 24th and 26th of march we will transform the Banffy Palace, The Art museum of Cluj-Napoca, into a harmonious show directed by The Wine and presented by the masters of visual arts: painting and sculpture. Throughout the fair we will host an art exhibition entitled “Via si Vinul“
The stands of the WineUp exhibitors will be harmoniously arranged next to artworks created by contemporary artists, very appreciated in their field of work, so that all WineUp participants will experiment throughout the three days of the fair by the perfectly integrated and harmonized concepts of art and wine.
This new approach of the WineUp concept in a new location like the Art Museum of Cluj-Napoca, in a such a generous and inspiring place, bringing us closer to our initial aim for the WineUp concept : the organisation of a complex project through which the world and the culture of wine combine harmoniously with Art, in all the areas of it’s creation.