A wine show. A new concept within the WineUp Fair

WINEUP® Official Selection means, as simple and as complex as it sounds, a list of the best wines presented by the producers invited to participate at the WineUp Fair in Transylvania, second edition.  

The idea was clearly born as a new step for us in promoting quality Romanian wines, by evaluating them with the help of a specialized jury and also by creating an ”official selection” that would become a significant benchmark for the distributors, the specialists, the producers and the large audience.

This concept brings together: producers who are interested in promoting the quality of their wines, national and international specialists who will have the opportunity to discover more in depth the progress made in the wine culture in Romania, the distributors willing to establish different partnerships that will allow them to have a portfolio of the most valuable wines, the HoReCa representatives interested in raising the quality of their drinks menus, passionate consumers who want to know the specificity and the performance of the wines presented at WineUp, media and business partners who wish to make sure that their events will have wines that are selected and validated for their quality.  

The echo of the WineUp Fair in Transylvania, besides the actual event,  will be present all along the year under different forms of promotion, communication and interaction through all the projects and activities that ArtVinium and the Wine Club by ArtVinium will be organizers or partners.

The WineUp Official Selection will be the quality benchmark, a valuable instrument in the ArtVinium expertize and appropriate to the type of events that the ArtVinium company facilitates. Wine tastings, courses, special events in the business-corporate zone, cultural actions, the WineUp in the City meetings as well as those of the Wine Club, all these will be under aegis of the WineUp Official Selection.